Why is defining a primary goal the first step of optimizing your online advertising campaign?

You must have arrived here looking for an answer to the query “Why is defining a primary goal the first step of optimizing your online advertising campaign?”. If that’s the case, congratulations! You’ve arrived at the correct location. The answer to your query is provided below.

Why is defining a primary goal the first step of optimizing your online advertising campaign?

Options

  • It’s the first field you fill out when starting a new campaign in Bid Manager.
  • It tells you how to configure your campaign to be effective until you have performance data to guide you.
  • Campaign budget is based on goal, from lowest when creating loyalty to highest for awareness raising campaigns.
  • Bid Manager’s optimization wizard uses it to configure the campaign to drive your goal.

The Correct Answer Is:

  • It tells you how to configure your campaign to be effective until you have performance data to guide you.

Warming Up

So that was the answer to your query “Why is defining a primary goal the first step of optimizing your online advertising campaign?”, which was asked on the Google Bid Manager Optimization Assessment Exam. I hope that it helped you in obtaining the certificate. Best of luck!