When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

You must have arrived here looking for an answer to the query “When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?”. If that’s the case, congratulations! You’ve arrived at the correct location. The answer to your query is provided below.

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Options

  • Create a sequential rotation with the Rich Media creative set first
  • Target remarketing lists for all image creatives
  • Allocate more budget to building better video creatives
  • Assign the ad’s frequency cap to one impression per day

The Correct Answer Is:

  • Create a sequential rotation with the Rich Media creative set first

Warming Up

So that was the answer to your query “When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?”, which was asked on the Google Campaign Manager Certification Assessment Exam. I hope that it helped you in obtaining the certificate. Best of luck!