What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?

You must have arrived here looking for an answer to the query “What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?”. If that’s the case, congratulations! You’ve arrived at the correct location. The answer to your query is provided below.

What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?

Options

• Doing so can significantly reduce the inventory your ads can appear with.
• It can be expensive to implement and maintain.
• Categories change so frequently that they have an unpredictable effect on reach.
• This can expand your reach to sites you do not intend.

The Correct Answer Is:

• Doing so can significantly reduce the inventory your ads can appear with.

Warming Up

So that was the answer to your query “What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?”, which was asked on the Google Bid Manager Optimization Assessment Exam. I hope that it helped you in obtaining the certificate. Best of luck!