What is the purpose of an optimized meta description?

If you are stuck with the question “What is the purpose of an optimized meta description?” and are not able to proceed during the SEMrush Site Audit Exam, you no longer have to worry. I have come up with the correct answer to your question.

What is the purpose of an optimized meta description?

Options

  • A space to put information that only Googlebot will see
  • To rank for a specific keyword
  • To create an enticing CTA to enhance CTR

The Correct Answer Is:

  • To rank for a specific keyword

Warming Up

I hope after going through this post, you might have gotten the answer to your question “What is the purpose of an optimized meta description?”. May you successfully pass the exam and get the certificate. Best of luck!