What is required to track mobile app conversions using Floodlight tags?

You must have arrived here looking for an answer to the query “What is required to track mobile app conversions using Floodlight tags?”. If that’s the case, congratulations! You’ve arrived at the correct location. The answer to your query is provided below.

What is required to track mobile app conversions using Floodlight tags?

Options

  • A dynamic publisher pixel implemented in the Floodlight tag
  • An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
  • A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
  • A Floodlight tag with the activities set to collect in-app variables, available in DT files

The Correct Answer Is:

  • A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

Warming Up

So that was the answer to your query “What is required to track mobile app conversions using Floodlight tags?”, which was asked on the Google Campaign Manager Certification Assessment Exam. I hope that it helped you in obtaining the certificate. Best of luck!