What happens when a user meets the frequency cap for an ad?

You must have arrived here looking for an answer to the query “What happens when a user meets the frequency cap for an ad?”. If that’s the case, congratulations! You’ve arrived at the correct location. The answer to your query is provided below.

What happens when a user meets the frequency cap for an ad?

Options

  • Ads serve at a lower CPM
  • Another ad or a default ad is served
  • Ads stop serving to that user
  • The placement stops serving to that user

The Correct Answer Is:

  • Another ad or a default ad is served

Warming Up

So that was the answer to your query “What happens when a user meets the frequency cap for an ad?”, which was asked on the Google Campaign Manager Certification Assessment Exam. I hope that it helped you in obtaining the certificate. Best of luck!