FrameCo, a maker of commercial greenhouses, has just extricated itself from a failing cooperative alliance with another firm. The expected synergies never were achieved, and FrameCo lost most of its investment. The top management of FrameCo should

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FrameCo, a maker of commercial greenhouses, has just extricated itself from a failing cooperative alliance with another firm. The expected synergies never were achieved, and FrameCo lost most of its investment. The top management of FrameCo should

a. avoid future cooperative alliances because they lack the skills needed to manage them successfully.

b. enter into future cooperative alliances only if the alliance is closely monitored by a third party to prevent opportunistic behavior by the alliance partner.

c. realize that most cooperative alliances fail and that it should ally itself only with an experienced alliance partner in the future.

d. internalize the knowledge about the successes and failures of this alliance so FrameCo can learn from the experience.

Answer: internalize the knowledge about the successes and failures of this alliance so FrameCo can learn from the experience.

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