Data concerning Runnells Corporation’s single product appear below: The company is currently selling 6,000 units per month. Fixed expenses are $424,000 per month. The marketing manager believes that a $7,000 increase in the monthly advertising budget would result in a 100 unit increase in monthly sales. What should be the overall effect on the company’s monthly net operating income of this change?

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Data concerning Runnells Corporation’s single product appear below: The company is currently selling 6,000 units per month. Fixed expenses are $424,000 per month. The marketing manager believes that a $7,000 increase in the monthly advertising budget would result in a 100 unit increase in monthly sales. What should be the overall effect on the company’s monthly net operating income of this change?

A. Increase of $8,000
B. Increase of $1,000
C. Decrease of $7,000
D. Decrease of $1,000

Answer: B

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