An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a ________.

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An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a ________.

A) marketing king
B) market nicher
C) segment king
D) guerilla marketer
E) strategic clone

Answer: B

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